Multimodal Metaphors and Metonymies in Turkish Airlines’ Advertisements

Melike Baş

doi:10.18492/dad.1312248

TR EN

Türk Hava Yolu Reklamlarında Çok-Düzlemli Metaforlar ve Metonimiler

Öz

Bu çalışma, çok-düzlemli metaforların bir türü olan sözel ve resimli metaforları bilişsel dilbilim çerçevesi içinde incelemeyi amaçlamaktadır (Forceville, 1996). Bu amaçla, Türk Hava Yollarına ait uluslararası yolcular için tasarlanan üç reklam afişinin mikro çözümlemesi yapılmıştır. Afişlerdeki özel ve görsel metinler Forceville (1996, 2009) tarafından öne sürülen ve Pérez Sobrino (2017) tarafından geliştirilen çok-düzlemli metafor çözümlemesi çerçevesinde incelenmiş ve afişlerdeki bilişsel mekanizmaların edimbilimsel etkiye nasıl ulaştıkları tartışılmıştır. Çalışmanın bulguları, incelenen afişlerin, çeşitli kavramsal metafor ve metonimiler yoluyla havayolu firmasının hizmet kalitesini vurgulayacak, modernleşme ve küreselleşme kavramlarını ön plana çıkaracak ve yolcuların duyularını harekete geçirecek şekilde tasarlandığını göstermiştir.

Anahtar Kelimeler

Thanks

This research article is a developed version of a conference paper titled ‘Reklam Afişlerinde Sözel ve Görsel Metaforlar: Türk Hava Yolları Örneği’ presented at the 35th National Linguistics Conference (35. Ulusal Dilbilim Kurultayı) May 2022 and published in Dilbilimde Güncel Tartışmalar by Dilbilim Derneği Yayınları.

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Details

Primary Language

English

Subjects

Cognitive Linguistics

Journal Section

Research Article

Authors

Melike Baş ^*
0000-0002-4104-8719
Türkiye

Publication Date

June 30, 2024

Submission Date

June 9, 2023

Acceptance Date

April 21, 2024

Published in Issue

Year 1970 Volume: 35 Number: 1

DOI

https://doi.org/10.18492/dad.1312248

IZ

https://izlik.org/JA59FS94RY

Cite

RIS / Bibtex

APA

Baş, M. (2024). Multimodal Metaphors and Metonymies in Turkish Airlines’ Advertisements. Dilbilim Araştırmaları Dergisi, 35(1), 89-113. https://doi.org/10.18492/dad.1312248

Multimodal Metaphors and Metonymies in Turkish Airlines’ Advertisements

Türk Hava Yolu Reklamlarında Çok-Düzlemli Metaforlar ve Metonimiler

Öz

Anahtar Kelimeler