Multimodal Metaphors and Metonymies in Turkish Airlines’ Advertisements

Melike Baş

doi:10.18492/dad.1312248

TR EN

Multimodal Metaphors and Metonymies in Turkish Airlines’ Advertisements

Abstract

This study aims to investigate the verbal and pictorial metaphors as a kind of multimodal metaphors within the frame of cognitive linguistics (Forceville, 1996). For this purpose, a micro analysis of three advertisement posters of Turkish Airlines addressed to international passengers was carried out. The verbal and visual texts on the posters were examined within the multimodal metaphor analysis framework proposed by Forceville (1996, 2009) and developed by Pérez Sobrino (2017), and how the cognitive mechanisms in the posters reached the pragmatic effect was discussed. The findings of the study showed that the examined posters were designed in a way that emphasize the service quality of the company, highlight the concepts of modernization and globalization, and activate the senses of the passengers through several conceptual metaphors and metonymies.

Keywords

Teşekkür

This research article is a developed version of a conference paper titled ‘Reklam Afişlerinde Sözel ve Görsel Metaforlar: Türk Hava Yolları Örneği’ presented at the 35th National Linguistics Conference (35. Ulusal Dilbilim Kurultayı) May 2022 and published in Dilbilimde Güncel Tartışmalar by Dilbilim Derneği Yayınları.

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

Bilişsel Dilbilimi

Bölüm

Araştırma Makalesi

Yazarlar

Melike Baş ^*
0000-0002-4104-8719
Türkiye

Yayımlanma Tarihi

30 Haziran 2024

Gönderilme Tarihi

9 Haziran 2023

Kabul Tarihi

21 Nisan 2024

Yayımlandığı Sayı

Yıl 2024 Cilt: 35 Sayı: 1

DOI

https://doi.org/10.18492/dad.1312248

IZ

https://izlik.org/JA59FS94RY

Kaynak Göster

RIS / Bibtex

APA

Baş, M. (2024). Multimodal Metaphors and Metonymies in Turkish Airlines’ Advertisements. Dilbilim Araştırmaları Dergisi, 35(1), 89-113. https://doi.org/10.18492/dad.1312248

Multimodal Metaphors and Metonymies in Turkish Airlines’ Advertisements

Türk Hava Yolu Reklamlarında Çok-Düzlemli Metaforlar ve Metonimiler

Öz

Anahtar Kelimeler

Multimodal Metaphors and Metonymies in Turkish Airlines’ Advertisements

Abstract

Keywords

Teşekkür

Kaynakça

Ayrıntılar

Birincil Dil

Konular

Bölüm

Yazarlar

Yayımlanma Tarihi

Gönderilme Tarihi

Kabul Tarihi

Yayımlandığı Sayı

DOI

IZ

Kaynak Göster